Due to the building restrictions and protection laws, Jeri is growing in a positive way. Business owners who are compliant and wish to match Jeri's beauty and simplicity, have been creating small, cozy pousadas, which offer charm and sophistication rather then immensity or extravagance.
Another reason that Jeri has been able to maintain its unhurried and peaceful way of life is the exceptional journey one takes to get there. Because of Jeri's remote location, the last hour of the journey has to be traversed by 4 wheel drive vehicles along rugged dirt roads and then along the final sandy stretch of beach. It's a thrilling ride that adds to the experience and helps to keep droves of tour buses at bay. It is still possible to watch the fishermen head out to sea in their traditional Jangada boats, just like they have for so many years before and hopefully henceforth.
With streets paved with sand, life takes on a much slower pace. No traffic, no line ups, no honking, no stress. Sometimes that simplicity comes with a cost, on occasion you may find that the grocery store has run out of diet coke forcing you to take a fresh suco instead, or while wandering back to your pousada you may have to share the road with a meandering mule or cow, and on occasion you might have to dine by candle light due to a brief power out. However, if think you can cope with these trifles; you're in for a treat. But beware, if you are anything like most who come here, be sure to book more days then you expect since you'll surely want to extend your stay.